Website SEO is of paramount significance in today’s corporate world। SEO is the process of improving the traffic to a website from search engines such as “Yahoo”, “Google”, and “MSN” etc. (via organic search) for targeted keywords, and has become a buzzword among today’s marketers. Several businesses similar to yours may exist on the web. How will your potential customers find your website when so much competition exists? This is where SEO comes in handy and makes the content of your website more relevant and “search engine friendly.”
Search engines use programs called crawlers or spiders that follow the links from page to page and analyze, index and add a page to the database. SEO can work for almost all businesses- whether it’s SEO for real estate or SEO for a doctor’s office।
To keep up with the competition and to be in front of your potential customers constantly, SEO is the way to go। Get a professional website design, optimize it with keywords specific to your industry, create proper links and monitor the performance of your website to shine on the web and to reap the benefits of an amazing online presence.
Boston Web design – SEO
Tuesday, August 26, 2008
Wednesday, August 20, 2008
User-Friendly Web Design
The ultimate goal of a website is to serve as a marketing tool for a company’s products or services। End users or potential customers visit a website to gather information and make informed decisions about investing in a particular product or service.
Text layout and simple navigation are very important to ensure that the users get the information they are looking for when they visit your website. Too much clutter and animations annoy the user and the purpose of providing useful and timely information is defeated. Your web design should also be in conjunction with your branding and the image you want to portray for your company. For example, a law firm web design with a goal to depict credibility should have the color scheme, content and layout in accordance with that goal। Use of vibrant colors, cartoons etc will not be appropriate for such a website. Such sassy web design, however, will work beautifully for a kids’ website.
A website is, usually, the first interface of a potential customer with your company। Visitors of all age groups, from all walks of life will be visiting your website. Hence, keeping the design simple and up-to-the-point is very important. The entire exercise of designing the website and writing the content can become futile if your design is not able to capture and hold the user’s attention.
Boston Web Design
Text layout and simple navigation are very important to ensure that the users get the information they are looking for when they visit your website. Too much clutter and animations annoy the user and the purpose of providing useful and timely information is defeated. Your web design should also be in conjunction with your branding and the image you want to portray for your company. For example, a law firm web design with a goal to depict credibility should have the color scheme, content and layout in accordance with that goal। Use of vibrant colors, cartoons etc will not be appropriate for such a website. Such sassy web design, however, will work beautifully for a kids’ website.
A website is, usually, the first interface of a potential customer with your company। Visitors of all age groups, from all walks of life will be visiting your website. Hence, keeping the design simple and up-to-the-point is very important. The entire exercise of designing the website and writing the content can become futile if your design is not able to capture and hold the user’s attention.
Boston Web Design
Monday, August 11, 2008
Website Content Importance
Good and relevant content on your website is as important as the “look and feel” of the website. People get so involved in the design and development of the actual pages that creating appropriate content for their target audience usually takes a backseat.
Companies get their website optimized for search engines- to improve ranking and gain popularity- and the content of the website plays a key role in achieving this. Once a draft of the content is created, your professional website design team can use that as a guideline to better design the website.
Writing the content before the website design team takes over your project is a good idea. It helps you to identify your goals and the same can be communicated to the website designer. It will give them a clear understanding of the project goals and your expectations, which, in turn, will help them translate your vision into a reality.
Pay attention to the end users or your target audience while writing the content. It’s not about using fancy words and flowery language. It’s about clear and concise communication, and choosing right words that can be easily comprehended by your website visitors.
Take time to think about the content of your website and complement that with professional website design and professional SEO. Next steps? Be ready to welcome a huge amount of traffic to your website!
Boston Web Design, Professional Web Design, Full service web design company, Web Design in Boston
Companies get their website optimized for search engines- to improve ranking and gain popularity- and the content of the website plays a key role in achieving this. Once a draft of the content is created, your professional website design team can use that as a guideline to better design the website.
Writing the content before the website design team takes over your project is a good idea. It helps you to identify your goals and the same can be communicated to the website designer. It will give them a clear understanding of the project goals and your expectations, which, in turn, will help them translate your vision into a reality.
Pay attention to the end users or your target audience while writing the content. It’s not about using fancy words and flowery language. It’s about clear and concise communication, and choosing right words that can be easily comprehended by your website visitors.
Take time to think about the content of your website and complement that with professional website design and professional SEO. Next steps? Be ready to welcome a huge amount of traffic to your website!
Boston Web Design, Professional Web Design, Full service web design company, Web Design in Boston
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